Ranking Tennessee’s 2023 signing class in the On3 NIL Valuation

The 28-player 2023 recruiting class that Tennessee signed on Wednesday is ranked No. 12 nationally and No. 5 in the SEC, with a class score of 91.93. In-state prospects made up 28 percent of the class, signing with the Vols from an average of 296.1 miles away from Knoxville. Blue Chip prospects represented 48 percent of the class.

But there are more numbers behind the group. The average NIL value of the players in the class is $100,000, topping out with five-star quarterback Nico Iamaleava reaching just over $1 million.

Here’s how the entire class ranks in the On3 NIL Valuation, which projects an athlete’s annual value in high school and college football, using performance, influence and exposure as factors I the algorithm:

Nico Iamaleava — $1.1 million

NIL 100: No. 17 | High School Football NIL Rank: No. 2 | Total Followers 310k

The 6-foot-5.5, 195-pounder out of Long Beach, California, is the No. 10 overall prospect in the On3 Consensus, ranked No. 5 at quarterback and No. 2 overall in California.

Daevin Hobbs — $240k

NIL 100: No. 362 | High School Football NIL Rank: No. 47 | Total Followers 310k

Daevin Hobbs is the second five-star prospect in Tennessee’s class. He was ranked No. 20 overall in the On3 ratings, ranked as the No. 3 defensive lineman and the No. 2 overall player in the state of North Carolina.

Ethan Davis — $170k

NIL 100: No. 444 | High School Football NIL Rank: No. 63 | Total Social Media Followers 82k

The 6-foot-4, 225-pound tight end out of Collins Hill High School in Suwanee, Georgia, is the No. 126 overall prospect the On3 ratings.

Chandavian Bradley — 140k

Caleb Herring — $135k

NIL 100: No. 623 | High School Football NIL Rank No. 125 | Total Social Media Followers 8.2k

The four-star edge rusher out of Riverdale High School in Murfreesboro, Tennessee, is ranked No. 72 overall in the On3 Consensus. He’s ranked No. 10 among edge rushers and is the No. 1 overall in-state prospect.

Nathan Leacock — $133k

NIL 100 No. 634 | High School Football NIL Rank: No. 128 | Total Social Media Followers 6.8k

The four-star receiver out of Millbrook High School in Raleigh, NC, is the No. 179 overall player in the On3 Consensus. He’s ranked No. 26 among receivers and is the No. 5 overall prospect out of the state of North Carolina

Cameron Seldon — $131k

NIL 100 No. 652 | High School Football NIL Rank: No. 137 | Total Social Media Followers 4.4k

A four-star athlete out of Northumberland High School in Heathsville, Va., was ranked No. 126 overall in the On3 Consensus and was the No. 5 athletes in the class. He was the No. 3 overall prospect out of the state of Virginia.

Jack Luttrell — $104k

NIL 100 No. 825 | High School Football NIL Rank: No. 190 | Total Social Media Followers 247k

The three-star safety out of Colquitt County High School in Moultrie, Georgia, has been committed to Tennessee since July 2021. He’s ranked No. 870 overall in the On3 Consensus.

Andrej Karic — $42k

NIL 100 No. 2,983 | College Football NIL Rank: No. 2,263 | Total Social Media Followers 5k

The Texas transfer offensive lineman was a four-star prospect out of Southlake Carroll High School in Southlake, Texas, ranked No. 305 overall in the 2020 class. He was ranked No. 31 at offensive tackle and was the No. 42 overall player in the state of Texas.

Arion Carter — $30k

NIL 100 No. 4,963 | High School Football NIL Rank: No. 504 | Total Social Media Followers 5.5k

Arion Carter is ranked in the On3 Consensus as the No. 157 overall prospects in the 2023 class. He’s the No. 15 linebacker in the country and the No. 2 overall player in the state of Tennessee.

Jordan Matthews — $30k

NIL 100 No. 3,872 | High School Football NIL Rank: No. 445 | Total Social Media Followers 12.5k

Jordan Matthews, the four-star corner out of Woodlawn High School in Baton Rouge, Louisiana, committed to Tennessee over Texas. Matthews is the No. 148 overall player in the On3 Consensus.

John Slaughter — $30k

NIL 100 No. 4,930 | High School Football NIL Rank: No. 501 | Total Social Media Followers 23k

The three-star safety out of Southaven, Mississippi, committed to Tennessee in June. The 6-foot-1, 195-pounder out of Southaven High School picked the Vols over Ole Miss.

Charles Campbell — $26k

NIL 100 No. 5,602 | College Football NIL Rank: No. 4,539 | Total Social Media Followers 5.5k

The Jackson, Tenn., native, is No. 8 in Indiana football history in field goals made with 37 and is 14th in career points, with 179. He’s kicked five field goals from 50 yards or farther, including a career-best 55.

Shamurad Umarov — $25k

NIL 100 No. 5,811 | High School Football NIL Rank: No. 586 | Total Social Media Followers 4.4k

Shamurad Umarov is the 6-foot-6.5, 335-pound offensive tackle out of Denmark High School in Alpharetta, Georgia. He’s ranked No. 272 overall in the On3 Consensus and is the No. 19 offensive tackles in the class.

Tyree Weathersby — $24k

NIL 100 No. 5,961 | High School Football NIL Rank: No. 594 | Total Social Media Followers 3.4k

The four-star defensive lineman out of Douglasville, Ga., was ranked No. 128 overall in the On3 ratings, No. 16 among defensive lineman and NO. 11 overall in the state of Georgia.

Jeremiah Telander — $19.5k

NIL 100 No. 7,100 | High School Football NIL Rank: No. 769 | Total Social Media Followers 10.4k

Jeremiah Telander is a 6-foot-2, 209-pound linebacker out of Gainesville High School in Gainesville, Georgia. He’s ranked No. 78 among linebackers in the On3 Consensus.

Jalen Smith — $14.8k

NIL 100 No. 8,601 | High School Football NIL Rank: No. 1,117 | Total Social Media Followers 5.4k

Jalen Smith is a 6-foot-2, 205-pound linebacker prospect out of Grayson High School in Loganville, Georgia. He’s ranked as the No. 46 linebacker in the class according to the On3 Consensus and is the No. 42 overall prospects in the state of Georgia.

Ayden Bussell — $9.8k

NIL 100 No. 10,663 | High School Football NIL Rank: No. 2,245 | Total Social Media Followers 4.8k

The long-time Tennessee commitment picked the Vols back in January and is ranked as the No. 25 player in the state of Tennessee and No. 77 at guard.

Nathan Robinson — $9.6k

NIL 100 No. 10,745 | High School Football NIL Rank: No. 2,260 | Total Social Media Followers 3.9k

The 6-foot-5, 270-pound defensive lineman out of Greenbrier High School in Greenbrier, Tenn., is the No. 54 defensive lineman in the 2023 class according to the On3 Consensus and is the No. 16 overall prospect out of the state of Tennessee.

Trevor Duncan — $9.6k

NIL 100 No. 10,751 | High School Football NIL Rank: No. 2,261 | Total Social Media Followers 3.7k

The 6-foot-5, 270-pound offensive tackle was a consensus three-star prospect, ranked as the No. 39 offensive tackle in the 2023 class and the No. 13 overall prospect in Tennessee.

Vysen Lang — $9.5k

NIL 100 No. 10,774 | High School Football NIL Rank: No. 2,268 | Total Social Media Followers 7.6k

Vysen Lang is Tennessee’s most recent commitment in the 2023 class. The 6-foot-4, 335-pound interior offensive lineman committed to the Vols on November 8 over offers from Auburn, Ole Miss and Florida, among others.

Christian Conyer — $7.3k

NIL 100 No. 12,231 | High School Football NIL Rank: No. 3,150 | Total Social Media Followers 4.2k

The 6-foot-1, 170-pounder out of South Warren High School in Bowling Green is ranked as the No. 56 corner back in the class and is the No. 3 overall prospect in Kentucky.

Rickey Gibson — $6.8k

NIL 100 No. 12,442 | High School Football NIL Rank: No. 3,181 | Total Social Media Followers 2.9k

Rickey Gibson, the four-star cornerback out of Hewitt-Trussville High School in Trussville, Alabama, is the No. 37 cornerback in the class according to the On3 Consensus.

Khalifa Keith — $6.8k

NIL 100 No. 12,437 | High School Football NIL Rank: No. 3,179 | Total Social Media Followers 2.9k

Keith is a big-bodied back who will surely benefit in short-yardage opportunities in the future. A three-star, Keith is considered top-50 at his position per the On3 Consensus Rankings.

Nate Spillman — $6.4k

NIL 100 No. 12,646 | High School Football NIL Rank: No. 3,257 | Total Social Media Followers 1.9k

Spillman was the fourth commit of this cycle for Josh Heupel and the second from the state of Tennessee. The On3 Consensus Rankings have him at No. 35 in the state.

About On3 NIL Valuation

The On3 NIL Valuation is the industry’s leading index that sets high school and college athlete’s projected annual value (PAV).

A proprietary algorithm, the On3 NIL Valuation establishes the overall NIL market and projected 12-month growth rate by measuring two categories, Brand Value Index and Roster Value Index.

The Brand Value Index measures the national licensing and sponsorship market. The Roster Value Index collects data from all school Collectives into a proprietary Roster Management software. Brand Value and Roster Value are combined to create the overall NIL market.

Using the overall NIL market size, the On3 NIL Valuation calculates an athlete’s Brand Value and Roster Value by using dynamic data points targeting three primary categories:

+ Performance
+ Influence
+ Exposure

While the algorithm includes deal data, it does not act as a tracker of the value of NIL deals athletes have completed to date, nor does it set an athlete’s NIL valuation for their entire career. The On3 NIL Valuation calculates the optimized NIL opportunity for athletes relative to the overall NIL market and projects out to as long as 12 months into the future.

The On3 NIL Valuation is publicly available. Performance, Influence, and Exposure ratings along with the athlete’s personal Brand Value Index and Roster Value Index are available only to the athlete in the “Athlete Verified” private dashboard on the On3 Athlete Network.

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